As a strategically-minded modern business, we can use Facebook’s powerful Page Insights tool to obtain valuable information as to what’s working and what isn’t in our social media marketing mix.
February 21, 2020 | You know the old John Wanamaker quote: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half!”
Nowadays it is imperative to have a website for your business. Unfortunately, websites aren’t something you can “set and forget” and require constant maintenance and adjustments.
While it may not be possible to lower prices to match those Amazon’s, there is still potential to capture your niche audience online.
It’s true that color serves to make websites more aesthetically pleasing, it serves a much deeper purpose than that.
With all of the moving pieces, it’s understandable that content marketing has its fair share of challenges. As with anything, mistakes are inevitable. However, the persistence of the same mistakes is less than desirable.
Instagram Stories has emerged as a powerful feature of the already dominant social networking platform. The ability to post fleeting content to a chronological feed has attracted individuals and marketers alike.
It’s hard to come up with new hashtags for every post. In this short how-to video, we show you a free tool that helps you choose the best hashtags for your social media posts.
The number one thing we get asked when it comes to content writing is, “what am I going to say”.
You can now schedule your content and watch it magically appear on your grid.” – Planoly
Just in case you need a reminder of why blogging is a very big winner for any modern day business.
We give our respect and admiration (with only a hint of jealousy) to these 3 companies who created the most memorable holiday social media campaigns of 2016.
Take a look at our list of favourite forward-thinking marketing tactics that our fellow Canadians are using right now.
Social platforms race to incorporate native video hosting capabilities into their newsfeeds and the focus on prioritizing video is unquestionably obvious and exceptionally exciting.
Insights from Social Club member Lisa Szabon-Smith on today’s most pressing graphic design challenges from both a contractor and client perspective.
Taking the time to carefully create content strategically will help your business reach its marketing goals. If we know anything to be true about posting on social media as a business, it’s that consistency is key.
Video doesn’t have to always be professionally shot and perfect. It can be a tutorial, live, behind-the-scenes or user generated.
Understanding your website starts with knowing the fundamental terminology. Once familiar with this terminology, your life online will become much easier.
Over 1 billion people are on Facebook. Who are they? What are they reading and when do they browse?
I’m not too proud to admit that I have a makeshift marketing assistant in my bag at all times to make sure the shaky hands and poor sound quality videos are few and far between.
Wondering what kind of content tracks best on LinkedIn? Watch the video here to learn.
Currently in the USA about 50 million people have access to a “smart speakers” in their home, with this number only expected to grow.
Our crystal ball is broken, so no trend advice here. However, we do have 5 tips to ensure your website looks, feels and functions the best it can.
What Instagram’s new formula means for your feed and your brand.
Branding doesn’t have to mean putting your logo into the top corner of a photo. The most prominent form of branding on social media is through the strategic use of fonts and colours.
What the world needs from you and your business will be drastically different going forward. Are you listening?
Here’s to strong women: May we know them. May we be them. May we raise them.
For the past 10 days we’ve been counting down the hottest learns from our conferences, as voted by you!
What do you listen to when you’re taking the dog for a walk, doing laundry, or driving across the province to see the in-laws? Maybe you’ve found the golden playlist and listen to music – or maybe you’re like us and have a fave ‘go-to’ podcast that keeps you entertained for hours on end.
Heading into this Canada Day long weekend, we thought it would be the perfect time to share our top picks for #SummerReads.
Blogs can often fall by the wayside, simply because other tasks are deemed more important. However, when a blog is done well it can be a vital piece of your business’ marketing mix.
The natural question is: as the trend towards digital, social and online ad campaigns steamrolls upward, how much longer will print publications be around?
We spend an average of 8 hours/day consuming media. And the reality is, the continuous scroll of award show memes, targeted political articles and friend’s #FoodPorn photos are indeed affecting our health.
We’re deepening our commitment to entrepreneurs through a series of game-changing scholarship programs launching this week, beginning with the gifting of 5 free website builds to deserving local companies!