Are you using Facebook ads? If so, are you confident they are performing as well as they can?
Unfortunately, not everything you read on the internet is true. “Best practices” on one social media platform may be different for your target market. Do. Your. Own. Research.
Each generation is different, which means you have to market to them in a specific way based on who they are, what they do, why and how they do it.
Every generation has a list of slang words that, looking back, they regret saying. Most of the time these slang words can be forgiven as a momentary lapse of sanity.
As we know, 80% of people watch video on their mobile with no sound. Using a time-lapse video is a creative and efficient way to communicate a story and give context without jeopardizing the narrative.
One of the questions we are asked most, “What do I do if my business gets negative comments or feedback online?” In a few words: be courteous, respectful and human.
Simply posting on social media is no longer sufficient. In order to ensure social media is a valid and useful tactic in our marketing strategy, we must examine and break down the analytics consistently.
Marketing Director Jaimie Love talks us through the back-end of a Facebook Business page and breaks down the analytics.
Another season of the Social School City Series is complete. Looking back, we couldn’t be more thrilled with the events in Kelowna, Ottawa, Saskatoon, and Edmonton.
For many businesses, blissful summer sun brings with it an unwelcome sales slump. Summer is also a great time to regroup and refresh your content strategy.
Is it more important to have the best research and analytics or does art that achieves organic reach better serve your business?
Find a Chinese proverb that speaks to you, sign up for those two weeks of unlimited spin class, and follow these tips to make more of your in 2017.
In 2015, the Oxford Dictionary Word of the Year was “Face with Tears of Joy Emoji”! It beat out “on fleak,”“lumbersexual” and “ad blocker”.
It’s #StarWarsDay today and we’re taking the opportunity to review a couple social media learnings from the most recent Star Wars release.
No hot shot chat bot can show up the way you can. When it comes to connecting with your customers, it’s time to get real.
Update your operating status, inform your customers, show up in Search and Maps, and leverage your COVID reopening – all with the seamless help of GMB.
Think of yourself as a consumer. Where do you go and how long are you on each platform? This graphic indicates the best (and worst) times to post on the Top 4 social platforms.
Searching for keywords can be overwhelming. Contrary to popular belief, learning SEO isn’t rocket science and can be quite easy to maneuver, if you know what to look for.
There’s a reason the expression says ‘the pen is mightier than the sword.’ Words have the power to alter meaning, feelings and motivation. Learn more about the ultimate list of words that convert leads into sales.
While the process to set up a Facebook page for your business can be relatively straightforward, there are a few important steps that are important to remember if you want to have an engaging and well run page.
The constant social media image size search just got a bit easier! Check out the infographic for up-to-date image sizes for your favourite platforms.
If your company doesn’t have a business page on this platform you’re missing out on the opportunity to connect with your community – from employees and stakeholders to customers and partners.
June Social Club’s topic was ‘Blogging for Business,’ and if hot learns and expert tips was the measure, it was by all accounts a smashing success. It was also a morning of networking, examples and inspiration.
We’ve tested, tweaked and optimized tens of thousands of posts, and are ready to bring you our top tips on finding, identifying and targeting the right people with Facebook ads.
Branding doesn’t have to mean putting your logo into the top corner of a photo. The most prominent form of branding on social media is through the strategic use of fonts and colours.
What the world needs from you and your business will be drastically different going forward. Are you listening?
Here’s to strong women: May we know them. May we be them. May we raise them.
For the past 10 days we’ve been counting down the hottest learns from our conferences, as voted by you!
What do you listen to when you’re taking the dog for a walk, doing laundry, or driving across the province to see the in-laws? Maybe you’ve found the golden playlist and listen to music – or maybe you’re like us and have a fave ‘go-to’ podcast that keeps you entertained for hours on end.
Heading into this Canada Day long weekend, we thought it would be the perfect time to share our top picks for #SummerReads.
Blogs can often fall by the wayside, simply because other tasks are deemed more important. However, when a blog is done well it can be a vital piece of your business’ marketing mix.
The natural question is: as the trend towards digital, social and online ad campaigns steamrolls upward, how much longer will print publications be around?
We spend an average of 8 hours/day consuming media. And the reality is, the continuous scroll of award show memes, targeted political articles and friend’s #FoodPorn photos are indeed affecting our health.