Ready to stop stabbing in the dark when it comes to your social media marketing, or waiting for a return to the good ol’ days where TV ads and print campaigns make it rain?
In this Wednesday Workshop, discover 3 killer headline types, and how to craft quick and catchy headlines that entice readers to click, act and come back for more.
Impressions are everything in most media buying decisions. But don’t be fooled – CPM’s are just a starting point.
When analyzing your homepage, put yourself in your audience’s shoes. Think about where they click, what they want to see and the information they are hoping to read.
Four weeks of FREE Social School e-commerce training to help you take your business online, generate revenue in your sleep, and transform into a digital powerhouse.
The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.
GIFs on LinkedIn? Probably not the best idea. Best practice indicates that some content types perform better than others on different platforms.
Whether you’re writing a blog title or an email subject line, the main goal is to get readers to take some sort of action. So how do we cut through the noise and pull the eyeballs our way?
Facebook pages are dead, Facebook groups are in! Guest blogger Lucy Dunne will help you discover why and how you can easily get started on doing this yourself.
LinkedIn may seem like another social channel you have to keep up with, but it’s a much more powerful tool when used appropriately. Here are five reasons why you should start leveraging LinkedIn right now.
So much happened in 2018, with the continued rise of influencer marketing, more and more social automation (hello chat bots) and lo-fi taking over the way we share video, to name just a few.
LinkedIn is a channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry.
If there was a loonie up for grabs every time the question “Does PR still matter?” was lobbed our way, we might just be sunbathing this ridiculously snowy winter away.
Whether your list is filled with marketers, millennials, or modernists galore, we’ve got you fully covered, no need to even hit the store!
The leaves are falling, Pumpkin Spice Lattes are brewing, and you’re feeling motivated to get back into the marketing swing. Here’s a list of the top books to dive into this season.
It was the Oscars of social, featuring a star-studded red carpet event.
Why use Instagram’s ‘other’ features aside from single image Feed posts? For starters, video reigns supreme and IGTV, Reels and Stories were literally built to make video creation and sharing a breeze.
You have a new product you’re launching or you’re hosting a live event and you want your customers to be the first to know. Email marketing still takes the cake when we’re finding personable ways to show up in front of our audience. The question is, how can your email standout amongst all the rest? […]
With a properly built Instagram Shop, you’ll gain access to powerful platform features like product tags for use in your posts, shopping Stickers for your Stories, and strategic integrations with e-commerce tools like Shopify.
Would you believe that it’s only the 6th most popular social media platform? The almighty Facebook is the most popular, followed by YouTube. The next three are messaging apps, and then Instagram slides in at #6.
Even if reporters aren’t picking up press releases, they are still extremely valuable to marketers. A press release published online has the potential to generate significant organic SEO.
If you’re going to use any video platform to stream your content, YouTube is the way to go. It is the second largest search engine, after Google, and it hosts over 1.9 billion monthly users.
Ads being cropped? Here’s our go-to guide for ad dimensions on Facebook.
Guest blogger Lucy Dunne of Dunnebells discusses her top picks for blogging tools and tech.
LinkedIn business pages give you access to analytics that will tell you how your content is doing, who is interacting and more. Watch this video to learn the three main areas of LinkedIn Analytics.
Ahhhhh… the wonderful world of marketing technology! Software, hardware, apps, hacks, tools, tips and – you betcha – selfie sticks. We’ve compiled our latest list of software favs from a few hot categories.
Using too many hashtags makes them ineffective and a # becomes a logo or symbol instead of a marketing tool.
Why would someone follow a brand or business on social media? If the pandemic has taught us anything, it’s that beyond information, human beings seek connection.
Last week’s Friday Coffee was a huge treat, as Rachel Feddema from Goodlawyer and Haylee Negreiff from Tanya Eklund Group walked us through their community engagement strategies, podcast building process, social posting tools and beyond.
“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina. Client testimonials can impact your brand’s reputation more than any amount of paid advertisement.
This isn’t another post about which brands are best staying connected with their audiences and capitalizing on a population currently glued to their mobile devices. Here’s what it is instead.
Strategies, goals and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed.
We sat down with our marketing coordinator Danielle Hammond to discuss frequently asked questions regarding her job, marcom and PR in general.
Nothing beats a good playlist! Check out our fave tunes, from pumpin’ summer jamz, to classical instrumental melodies, perfect for those website coding days!
In this Digital Marketing Basics post, we’ll go over how to start advertising online and using basic analytics to optimize your online presence.
Business accounts on Instagram are seeing reduced engagement due to the platform’s ever-changing algorithm.
We’ve learned that by 2020, our seemingly modern Canadian workplace will be short 220,000 skilled workers in the digital communications and technology sector.
Let’s talk about what made it on the “hot” list for social media in 2016!