Ready to stop stabbing in the dark when it comes to your social media marketing, or waiting for a return to the good ol’ days where TV ads and print campaigns make it rain?
In this Wednesday Workshop, discover 3 killer headline types, and how to craft quick and catchy headlines that entice readers to click, act and come back for more.
Impressions are everything in most media buying decisions. But don’t be fooled – CPM’s are just a starting point.
When analyzing your homepage, put yourself in your audience’s shoes. Think about where they click, what they want to see and the information they are hoping to read.
Four weeks of FREE Social School e-commerce training to help you take your business online, generate revenue in your sleep, and transform into a digital powerhouse.
The app has become a creative outlet for young adults and teens, especially within Generation Z. As TikTok begins to rise in popularity, marketers are wondering if this is a wise place to invest.
GIFs on LinkedIn? Probably not the best idea. Best practice indicates that some content types perform better than others on different platforms.
Whether you’re writing a blog title or an email subject line, the main goal is to get readers to take some sort of action. So how do we cut through the noise and pull the eyeballs our way?
Facebook pages are dead, Facebook groups are in! Guest blogger Lucy Dunne will help you discover why and how you can easily get started on doing this yourself.
LinkedIn may seem like another social channel you have to keep up with, but it’s a much more powerful tool when used appropriately. Here are five reasons why you should start leveraging LinkedIn right now.
So much happened in 2018, with the continued rise of influencer marketing, more and more social automation (hello chat bots) and lo-fi taking over the way we share video, to name just a few.
LinkedIn is a channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry.
If there was a loonie up for grabs every time the question “Does PR still matter?” was lobbed our way, we might just be sunbathing this ridiculously snowy winter away.
Whether your list is filled with marketers, millennials, or modernists galore, we’ve got you fully covered, no need to even hit the store!
The leaves are falling, Pumpkin Spice Lattes are brewing, and you’re feeling motivated to get back into the marketing swing. Here’s a list of the top books to dive into this season.
It was the Oscars of social, featuring a star-studded red carpet event.
While the practice of targeting our paid content on a particular geographical area isn’t new, the ability to make it regionally tight and tailored enough to be effective can be a challenge.
No hot shot chat bot can show up the way you can. When it comes to connecting with your customers, it’s time to get real.
Update your operating status, inform your customers, show up in Search and Maps, and leverage your COVID reopening – all with the seamless help of GMB.
Think of yourself as a consumer. Where do you go and how long are you on each platform? This graphic indicates the best (and worst) times to post on the Top 4 social platforms.
Searching for keywords can be overwhelming. Contrary to popular belief, learning SEO isn’t rocket science and can be quite easy to maneuver, if you know what to look for.
There’s a reason the expression says ‘the pen is mightier than the sword.’ Words have the power to alter meaning, feelings and motivation. Learn more about the ultimate list of words that convert leads into sales.
While the process to set up a Facebook page for your business can be relatively straightforward, there are a few important steps that are important to remember if you want to have an engaging and well run page.
The constant social media image size search just got a bit easier! Check out the infographic for up-to-date image sizes for your favourite platforms.
If your company doesn’t have a business page on this platform you’re missing out on the opportunity to connect with your community – from employees and stakeholders to customers and partners.
June Social Club’s topic was ‘Blogging for Business,’ and if hot learns and expert tips was the measure, it was by all accounts a smashing success. It was also a morning of networking, examples and inspiration.
We’ve tested, tweaked and optimized tens of thousands of posts, and are ready to bring you our top tips on finding, identifying and targeting the right people with Facebook ads.
Why would someone follow a brand or business on social media? If the pandemic has taught us anything, it’s that beyond information, human beings seek connection.
Last week’s Friday Coffee was a huge treat, as Rachel Feddema from Goodlawyer and Haylee Negreiff from Tanya Eklund Group walked us through their community engagement strategies, podcast building process, social posting tools and beyond.
“If you say it, it’s marketing. If they say it, it’s social proof.” – Andy Crestodina. Client testimonials can impact your brand’s reputation more than any amount of paid advertisement.
This isn’t another post about which brands are best staying connected with their audiences and capitalizing on a population currently glued to their mobile devices. Here’s what it is instead.
Strategies, goals and tactics are constantly changing and evolving in marketing. With the rise of digital and social media, it is nearly impossible to predict where the industry is headed.
We sat down with our marketing coordinator Danielle Hammond to discuss frequently asked questions regarding her job, marcom and PR in general.