The Blog

The Blog

Ten Days of Takeaways

Real Type

November 26, 2019

For the past 10 days we’ve been counting down the hottest learns from our conferences, as voted by you!

Day 1- Be Human!

Don’t just advertise your product or service on social media, show your followers the people behind your brand. Put faces to names and let your audience take a peek behind the scenes. Humanizing your company can help you stand out from your competitors.

Day 2 – If you’re talking to everyone, you’re talking to no one

The biggest disservice you can do is offer “something for everyone.” As consumers, we want to feel like a product or service was made just for us. Marketing your organization to a more narrow audience may alienate some people, but when it hits the right target you’ll have a customer for life.

Day 3 – Sticky Content

What is sticky content? Ask yourself: “What’s the one thing I provide my customers that is absolutely unforgettable? The piece that changes their life, takes weight off their shoulders and nails their pain point?”

Day 4 – Content Pillars

What are content pillars? These three-four words are the core of your business and represent your values and passion. Some common content pillars are: Educate, Entertain and Inspire.

Day 5 – Categories

Armed with your content pillars, you can now determine your content categories. These are the types of topics you are publishing: lists, how-to’s, facts and stats.

Day 6 – Algorithms

In a nutshell, social platform algorithms are based on three basic principles:

Recency – How long ago you published a post
Relevancy – How relevant your posts are to your audience
Engagement – How your audience reacts to posts you’ve published (likes, comments and shares)

Day 7 – Analyze

Deliver content that resonates and be strategic. Find out and pay attention to what content engages your audience.

Day 8 – Mobile Photo & Video

Five steps before snapping that IG-worthy pic:

1. Wipe off your lens!! (Seriously, do it.)
2. Assess light quality
3. Take a step back
4. Think about composition (horizontal or vertical)
5. Don’t forget exposure & focus

Day 9 – Be human (again!)

Swap the B2C and B2B designations for an overarching H2H (human to human) mentality. We are humans connecting, communicating and transacting with fellow humans.

Day 10 – Changes are fast and constant

Digital marketing, unfortunately, isn’t a “one-and-done” kind of thing. Algorithms, analytics and everything in between are constantly changing. Knowing the current trends will help set your business apart.