Tool Shop
dive into the
road-tested software, hardware, apps, hacks and hits
Dive into our curated collection of proven software, alongside lights, dongles and dreamy hardware, clever supplies to help you succeed, and wise words to set your soul on fire.
It's time to tool up.
But first, our promise >
We're thrilled to bring you our top tools of the modern marketing trade – each of them tried and tested, vetted and verified by our dream team of digital junkies.
Haute Stock is a go-to digital photo and graphics membership for brands that want to show up consistently and confidently online, thanks to photos and design assets that help simplify your visual content creation.
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Bring your creative projects to life with more than 3 million unique fonts, graphics, themes, photos and templates designed by independent creators around the world.
A feminine stock photography library featuring curated stock photography, Canva templates and monthly resources to elevate your content marketing efforts.
2. photo and video editing
Advanced
Intermediate
1.
Starter
13. SOCIAL PROOF, ACCOUNTING, TECH AND BEYOND
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asset sourcing and creation
Zubtitle gets your videos ready for social media in minutes. Automatically add video captions, headlines and a progress bar, and easily resize your video according to your social platform's ideal dimensions.
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A beautifully simple platform for editing and resizing images, and creating compelling graphics for social media, blog, email, website and beyond, Canva provides countless templates to get you started, a customizable brand kit, magic resize tool, stock library and more.
Using top speech-to-text technology to automatically and accurately generate transcripts and subtitles in minutes, HappyScribe takes your marketing videos and audio recordings, and turns them into repurpose-able social media gold.
Rev.com delivers automated transcriptions, captions and subtitles to help you get the most out of your webinar recordings, zoom meetings, teaching videos, livestreams and more.
3. content planning and automation
Advanced
2.
Starter
1. creative asset sourcing and design
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photo and video editing
also great for:
stock imagery & icons
graphic design
Intermediate
Advanced
Intermediate
Starter
Facebook Creator Studio lets creators and publishers manage posts, insights, messages and promoted content from all of your Facebook Pages and Instagram accounts in one seamless place.
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An excellent tool for creatives, marketers and professionals of all stripes to capture and arrange their ideas in an always-available digital space in the form of text, drawings, photographs, audio and saved web content, Evernote is the last notebook you'll ever need.
Beautifully plan and schedule your Instagram posts and Stories with Planoly, plus Pinterest boards and shoppable links, while managing multiple accounts and creating a cohesive social presence from your desktop or mobile device.
SocialPilot is a comprehensive social media marketing tool for professionals, teams and businesses to plan, automate and manage their social media marketing efforts at every step, from strategizing to publishing to performance analysis.
4. project management and team collaboration
Advanced
3.
Starter
2. photo and video editing
Learn morE
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content planning and automation
also great for:
video creation
livestreaming
Intermediate
Advanced
Intermediate
Starter
Infinitely flexible and incredibly easy to use, Trello is a digital collaboration tool that organizes your projects into boards, allowing you to keep track of everything from the big picture to the minute details.
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Google Workspace, formerly known as G Suite, is a collection of powerful cloud computing, productivity and collaboration tools, including Gmail, Chat, Meet, Calendar, Drive and more.
6. email marketing
Advanced
4.
Starter
3. content planning and automation
Learn morE
project management and team collaboration
also great for:
content planning
also great for:
content planning
file storage
5.
customer relationship management (crm)
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A smart CRM, marketing and sales automation solution to help streamline and grow your business. Generate leads, manage prospects and customers, and communicate effectively with tags, triggers, email sequences and marketing campaigns.
also great for:
email marketing
lead gen
Intermediate
Advanced
Intermediate
Starter
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Say goodbye to subscriber limits and price increases, and hello to the most beautiful email campaign builder you've ever seen. Endless templates and automated workflows, and a better way to email your people.
8. website
Advanced
6.
Starter
5. crm
email marketing
also great for:
CRM
list building
7.
landing pages, list building and lead gen
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An incredible all-in-one platform that makes it easy to launch marketing campaigns, build landing pages, design the perfect website, run and automate your email marketing program, host and sell digital courses, products and communities – and more.
also great for:
email marketing
CRM
course hosting
websites
communities
pipelines
Intermediate
Advanced
Intermediate
Starter
Squarespace is a world-class all-in-one solution that blends form with function in the friendliest way possible. Add domain hosting, e-commerce, galleries, analytics, endless customization, email marketing and 24/7 support, and your online footprint never looked or felt so good.
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Wix makes it possible to build a website and get it live with no previous skills or web expertise. Start with a stunning template and customize anything with the Wix website builder, and continue to create, design, manage and develop your web presence from there.
10. chatbots, livechat and customer support
8.
Advanced
Starter
Intermediate
7. landing pages, list building and lead gen
Learn morE
website
also great for:
email marketing
9.
presentations, webinars and livestreaming
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A clear leader in modern communications, Zoom is an intuitive and reliable cloud platform for video and audio conferencing, chat and webinars, loved for its ease of use, high quality video and audio, and collaboration features including text chat and screen sharing.
CRM
Advanced
Intermediate
Starter
Take your website's live chat to the next level – or complement it beautifully – by automating and scaling incoming inquiries and chat conversations with a pre-programmed bot. Provide customer support, filter queries, conserve resources, and keep your people and prospects happy.
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Renowned online chat and help desk software for websites, LiveChat allows businesses to quickly handle customer needs, connect with visitors in real-time, convert new leads, close more deals, and build connection and trust.
12. outsourcing aND marketplace
Advanced
10.
Starter
9. presentations, webinars AND livestreaming
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CHATBOTS, LIVECHAT AND CUSTOMER SUPPORT
11.
courses, community AND memberships
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So much more than a community platform and group-hosting tool, Mighty Networks allows you to bring together your content, customers, online courses, memberships and more in one place, under your own brand, in an unparalleled experience for admins and users alike.
Intermediate
Advanced
Intermediate
Starter
Appointlet enables you to turn more prospects into customers by allowing them connect with you straight from your landing pages, emails and sales funnels, with bookings made accordingly to your availability and then seamlessly added to your calendar.
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Typeform's people-friendly forms, surveys and quizzes allow you to build beautiful interactive forms for your website, social feeds, landing pages and marketing campaigns, and get more responses, build more leads and grow your reach – no coding required.
Send invoices, track time, manage receipts and expenses, and accept credit card payments with the help of FreshBooks – the go-to financial management and accounting tool for small to medium-sized businesses. Catch a free 30-day trial and get your entrepreneurial house in order.
1. asset sourcing and creation
Advanced
Intermediate
12.
Starter
11. courses, community AND memberships
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OUTSOURCING and MARKETPLACE
13.
quizzes, appointments and accounting
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Fiverr's mission is to change the way in which the world works together, connecting businesses big and small with fan army of global freelancers offering digital services in more than 300 categories.
quizzes and appointments
Advanced
Intermediate
Starter
A global community of design talent to help entrepreneurs and small businesses get the professional designs they need, from branding to social graphics and beyond, quickly and affordably.
3. CONTENT PLANNING AND AUTOMATION
Advanced
Intermediate
1.
Starter
13. QUIZZES, APPOINTMENTS AND ACCOUNTING
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ASSET SOURCING AND CREATION
2.
PHOTO AND VIDEO EDITING
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Create stand-out video ads, social media videos, product videos, explainer videos and more – all optimized for online results. Promo.com gives you everything you need to make high-performing videos to boost your business.
also great for:
asset sourcing
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Forget spending hours learning how to use Photoshop. Smartmockups enables you to create stunning high-resolution mockups of your products, prints, packaging and more, right inside your browser, for easy publishing across multiple platforms.
also great for:
asset sourcing
Advanced
Intermediate
Starter
Planning, tracking and delivering your team’s best work has never been easier thanks to Monday.com – the visually appealing project management tool that enables organizations to manage tasks, projects and people like it's no big deal.
5/6. crm and email marketing
Advanced
Intermediate
3.
Starter
2. PHOTO AND VIDEO EDITING
Learn morE
CONTENT PLANNING AND AUTOMATION
4.
project management and team collaboration
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Streamline your social media and digital marketing efforts with the power of ContentStudio – a multi-function blog and social management platform for publishers, brands, agencies and startups looking to plan, find, share and optimize their content in the most effective way possible.
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MeetEdgar takes your social stress and turns it into social success with features designed to remove the time-intensive parts of managing the content on your networks, and automating it for Facebook, Twitter, Instagram, Pinterest and LinkedIn.
Advanced
Intermediate
Starter
8. website
Advanced
Intermediate
5/6.
Starter
4. project management and team collaboration
crm and email marketing
7.
LANDING PAGES, LIST BUILDING AND LEAD GEN
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ConvertKit is a renowned email service provider thanks to its ease of use, automation and robust features, offering a full suite of email marketing and audience building tools from customizable sign-up forms and landing pages to segmented campaigns and behaviour-triggered sequences.
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Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars and beyond, and turn your clicks into customers in a matter of minutes.
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Getsitecontrol forms and popups help you prevent website visitors from leaving without taking action. Build your all-important email list with targeted popups, and collect orders, insights, requests and feedback using customized online forms.
Advanced
Intermediate
Starter
10. CHATBOTS, LIVE CHAT AND CUSTOMER SUPPORT
Advanced
Intermediate
8.
Starter
7. LANDING PAGES, LIST BUILDING AND LEAD GEN
website
9.
presentations, webinars AND livestreaming
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An industry leading e-commerce platform backed by powerful tools and integrations, Shopify makes it easy for anyone to set up an online store and sell their products. Whether you sell online, on social media, in store or out of the trunk of your car, Shopify has you covered.
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YouTube Studio was built to support the platform's active content creators, allowing you to manage your presence, grow your channel, interact with your audience, and monetize your content all in one easy place.
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Ready to run more effective webinars with less work? Demio provides a simple, no-download webinar experience for your audience, alongside the integral marketing tools you need, including live and automated streams, registration pages, replays, and attendee correspondence.
Advanced
Intermediate
Starter
12. social proof, scheduling, voip and invoicing
Advanced
Intermediate
10.
Starter
9. presentations, webinars and livestreaming
CHATBOTS, LIVE CHAT AND CUSTOMER SUPPORT
11.
courses, community and memberships
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Collect.chat helps power up your online presence. Its drag-and-drop interface allows you to create an intuitive website chatbot to automatically collect leads and data from visitors, support your marketing strategy, and grow your sales.
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While Kajabi's website and landing page builder, email marketing tools and ecommerce capabilities are epic, it sits in a league of its own when it comes to course hosting and delivery. Whether you're selling one course or 40, hosting a giant paid community or delivering small digital products, Kajabi is a true definition of all-in-one, with no weak links.
ManyChat allows you to create custom chatbots specifically for Facebook Messenger, to assist in answering incoming queries, connecting with your community and converting leads into sales. It is Messenger bot marketing made easy, affordable and fun.
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Advanced
Intermediate
Starter
1. ASSET SOURCING AND CREATION
Advanced
Intermediate
12.
Starter
11. COURSES, COMMUNITY AND MEMBERSHIPS
SOCIAL PROOF, SCHEDULING, VOIP AND INVOICING
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ProveSource is a leading social proof marketing platform that publicly streams recent customer behaviours on your website in order to boost trust, conversions and sales. Display recent reviews, page visits and purchases, while strategically directing your website visitors accordingly.
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Acuity's cloud-based scheduling platform enables business owners to manage their appointments online, and offer prospects, customers and clients a real-time view of their available booking windows. Say goodbye to phone tag, and hello to your customized scheduling portal.
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Grasshopper is a business VoIP system that allows companies to enable a virtual phone number, custom greeting and call answering rules to better manage their business calls. Better yet, it adds a business line and virtual phone system to your personal phone for two lines, and one device.
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Invoice Ninja was built to serve freelancers and business owners with a complete suite of invoicing and payment tools to advance your business, including auto-billing, quotations, proposals, credit card payments, time tracking, expense reporting and more.
Advanced
Intermediate
Starter
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Remotely collect, publish and analyze customer videos in seconds via your customized VideoPeel page, and fill your video testimonial needs in a snap.
5. crm
1.
Advanced
Starter
Intermediate
12. SOCIAL PROOF, SCHEDULING, VOIP AND INVOICING
asset sourcing and creation
also great for:
social proof
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Of the vast suite of Adobe Creative Cloud tools, Lightroom is our go-to fave for photo edits using pre-programmed presets, as well as resizing, sorting and storage.
2.
photo and video editing
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Wrike is a robust digital work management tool that allows users to track and coordinate projects, combining a simple user experience and interface with enough depth for power users.
4.
project management and team collaboration
Advanced
Intermediate
Starter
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Infusionsoft is a world-class customer relationship management (CRM) and digital marketing system for established businesses, featuring sophisticated sales tools, an advanced campaign builder, and easy but intelligent automations.
12. outsourcing and marketplace
Advanced
5.
Starter
4. project management and team collaboration
customer relationship management
also great for:
email marketing
Intermediate
Learn more
ClickFunnels allows you to automate your sales process and optimize every stage of the buyer's journey, guiding users from customized landing pages and webforms to conversion tools and follow-up emails, with extensive up and down-sell opportunities along the way.
7.
landing pages, list building and lead gen
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A seamless live streaming platform for Facebook and YouTube, Be.Live helps grow your reach and increase audience engagement. Customize and brand your broadcasts, split your screen with guests, and easily download and share the replay.
9.
livestreaming
lead gen
also great for:
crm
Advanced
Intermediate
Starter
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Sharetribe is a peer-to-peer marketplace platform for renting, selling, offering services, or giving things away for free. Choose your industry, design your distribution and commission model, build trust on both sides, and grow your infinitely scalable marketplace business.
