Top 10 Tools for Social Monitoring

Building an online presence for your brand has multiple steps. You make profiles on specific platforms, post interesting content, and engage with followers. Monitoring what is said on your pages is simple and can be done natively on each platform. Unfortunately, issues arise when it comes to monitoring the other places your company can be mentioned. People are voicing their beliefs online about everything. The good, the bad, and the ugly opinions are published on social media platforms, blogs, and forums in every nook and cranny of the web.

Now, more than ever, it is imperative that we are searching for, and listening to attitudes expressed about our company, products, and overall brand.

Luckily there are tools available to monitor social media for every budget. Check out our Top 10 favourite social media monitoring tools below.

1. Google Alerts
Google Alerts is a content detection tool powered by Google. Users are able to set up notifications based on keywords, location, and news source.
Price: Free

2. Sprout Social
Access brand analysis, competitive insights and industry intelligence—and quickly put it into action—with deep social listening capabilities right alongside Sprout’s world-class publishing, engagement and advocacy tools.
Price: Starts at $99/month & free trial

3. Mention
From social media to PR mentions, user reviews to blog comments, Mention helps leading brands track the most important conversations about their brand, competitors, and industry online.
Price: Starts at $29/month & free trial

4. Keyhole
Keyhole helps you effortlessly track #hashtags, keywords, @accounts and URLs on Twitter, Instagram, Youtube and Facebook. Use for real-time campaign monitoring and optimization, brand monitoring and optimization, and data-driven market and competitor research.
Price: Starts at $199/month & free trial

5. Brand24
Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. Discover what people are saying online about your brand – as it unfolds in real time.
Price: Starts at $49/month & free trial

6. Hootsuite
The Free plan is perfect for individuals who want to start managing multiple networks, schedule content, and engage with their audience—all in one place.
Price: Limited free plan & free trial

7. Reputology
Reputology is a review monitoring and management platform that helps businesses monitor, respond to, and analyze their online reviews.
Price: Starts at $10/month & free trial

8. Feedly
Monitor news about your company, your product, your craft, and your competitors through targeted keywords.
Price: Free

9. Digimind
Analyze and benchmark an unlimited number of social accounts simultaneously with Digimind Social Analytics.
Price: By request

10. Awario
Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors.
Price: Starts at $29/month & free trial

In conclusion:
Select your weapon, and slay the beast that is analytics and social monitoring.
Good luck!

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