International Women’s Day is upon us, bringing with it the ideal excuse to stop and celebrate both the women in our lives and those who inspire us from afar.
As marketers, advertisers and social media strategists, not to mention a full roster of females here at The Social School and Press + Post (not by policy, we swear), we’ve been admiring the heck out of these cool femme-forward campaigns.
1. Always | Like A Girl
Definitely one to stop us in our tracks, Always asks the question, “when did like a girl become an insult?”
The #LikeAGirl ad made its debut at the 2015 Super Bowl, and continues to remind us that “run like a girl” can mean “win the race.” A fantastic example of a brand taking a bold step towards starting a much-needed conversation, with just one question remaining: when will “like a girl” become an official faux pas of our modern vocabulary?
A fantastic example of a brand taking a bold step in starting a much-needed conversation, with just one question remaining: when will “like a girl” become an official faux pas of our modern vocabulary?
2. Nike | Better For It
Ahh… Nike does it again. And by that we mean – get in our heads, understand our demons, and address them head on. Their ‘Better For It’ campaign successfully managed to read our minds, lift our spirits.. and send us out to buy new shoes. Because isn’t that what happens when a crazy good ad campaign does it’s job?
The highlight reel:
“Come on yoga, change my life”
“No shame in running half of a half marathon”
“Why are there so many mirrors?”
“I can’t, I can’t, I can’t.”
“I did it!”
3. Barbie | Imagine The Possibilities
Barbie has received more than her fair share of criticism for her “math is hard, let’s go shopping” attitude, and yes, there was a Barbie that said that. The ‘Imagine the Possibilities’ campaign, however, is beautifully executed and inspires little girls everywhere to dream big, with young girls nudged toward the idea of living out their dream careers.
The campaign sums its aim up nicely with the line, “When a girl plays with Barbie, she imagines everything she can become.” Maybe a bit of a stretch for a brand rooted in a physiologically impossible skinny blonde, but hey, it’s a start and we’ll take it.
Got a campaign of your own in mind that turned the tides, set the record straight or raised the bar for women in the advertising realm? Share, post, tweet or otherwise with hashtag #socialschool – we’d love to see it!