Are you using Facebook ads? If so, are you confident they are performing as well as they can?
While Facebook has over 2.5 billion active users, this doesn’t necessarily mean you are reaching your target audience when you publish an ad. The successful Facebook ad equation is one part luck, three parts creativity and eight parts strategy.
Before beginning the process, there are some things to consider.
- Do you know who you want to target with your ad?
- Are the graphics and copy written specifically for them?
- Do you have a basic understanding of custom, saved and lookalike audiences and their specific uses?
- Have you put any thought into campaigns, ad sets and ads?
Using the right tools and having a general understanding of the platform will help elevate your Facebook marketing to the next level. Planning where Facebook lands in your customer journey funnel will help create the narrative for your ads.
Take a look at this infographic for some do’s and don’ts of Facebook ads to boost your knowledge and confidence in Facebook advertising.
For a more in depth look at Facebook analytics, check out our Advanced Facebook Ads course where we dive deep into hierarchies, funnels, campaigns and monitoring.