Storytelling. That is our job.
We must capture attention, entertain and ultimately provide value… all in a 20-second video clip, 140 characters or image cropped to a square.
Podcasts are the exception, as they hold our attention for longer – sometimes an hour or more, often delivering massive value while they’re at it. This is why we love the medium, and are excited that this form of oral storytelling continues to grow in popularity.
Herewith, our favourite 5 podcasts of the moment, that may just inspire and equip you to better tell your own story:
1. This Week in Startups
The concept is in the name. Every week a new guest is interviewed by host Jason Calacanis about the “epic battle that is being an entrepreneur.” With guests ranging from marketing expert Gary Vaynerchuk to founders of a tech company you’ve never heard of (yet), subscribe to this podcast to stay up to date on what’s what in tech right now. Learn from the trials and triumphs of fellow entrepreneurs, and walk away with a list of timely terms to Google.
2. Beautiful Stories from Anonymous People
One phone call, one hour, no names, no holds barred. That’s the premise of this podcast hosted by Chris Gethard. Every week, Chris opens the phone line to one anonymous caller, and he can’t hang up first, no matter what. If you want to become an expert at storytelling (which every entrepreneur should), you need to first listen to the stories of others, and better learn to tell your own.
3. The Tim Ferriss Show
Each and every episode, Tim deconstructs world-class performers from the most eclectic corners of the business world, in order to extract the ultimate tactics, tools and routines you can put into use in your own world. Think everything from favourite books and morning routines to exercise habits, time-management tricks and more. A light tone with deep insights, this podcast never disappoints.
4. Social Pros
One of the most acclaimed marketing podcasts on the internet, tune in for real insights from real people doing real work in social media, digital marketing and beyond. Do you sense a trend? The word is real. Which is exactly why we love it, because open and honest behind-the-scenes secrets about how leading organizations operate, market and measure their social media programs is worth its weight in podcast gold.
5. The Dinner Party Download
This podcast does not provide insider tips on building your business, but it is an hour of entertainment, culture, food and conversation designed to make you the hit of any dinner party. And as an entrepreneur, you are your business. Being able to connect, relate and entertain can play a key role in determining how successful you are. Learn to make a new cocktail, laugh your head off, hear your new favourite song and maybe even gain a piece of unconventional wisdom.