Unsure whether the Website Launch Lab is right for you? Grab a seat in our free intro masterclass below!

Prepare to launch the high-converting, sell-in-your-sleep, self-managed modern website of your dreams, in 30 days flat.

The Website Launch Lab  Spring 2021 Live Build
is almost here.

Worse, countless companies are so heavily invested in their current website – both mentally and financially – that they can't fathom switching. Or, they've been told it'll cost several more five figure leaps, and countless more meetings, contractors and decisions in order to do so.

Sadly, an overwhelming number of businesses miss these meaningful conversions because their website fails to do the job. Whether it's confusing, slow-loading, mobile unfriendly or just plain dated, it's a tragic break in the successful customer journey you've worked so hard to craft.

Quite simply, it's the place you're aiming to drive your social followers, email subscribers, ad traffic and more – so they can take the kind of meaningful action you need them to, be it a sale, opt-in, appointment booked or otherwise.

Worse, countless companies are so heavily invested in their current website – both mentally and financially – that they can't fathom switching. Or, they've been told it'll cost several more five figure leaps, and countless more meetings, contractors and decisions in order to do so.

Sadly, an overwhelming number of businesses miss these meaningful conversions because their website fails to do the job. Whether it's confusing, slow-loading, mobile unfriendly or just plain dated, it's a tragic break in the successful customer journey you've worked so hard to craft.

Quite simply, it's the place you're aiming to drive your social followers, email subscribers, ad traffic and more – so they can take the kind of meaningful action you need them to, be it a sale, opt-in, appointment booked or otherwise.

Worse, countless companies are so heavily invested in their current website – both mentally and financially – that they can't fathom switching. Or, they've been told it'll cost several more five figure leaps, and countless more meetings, contractors and decisions in order to do so.

Sadly, an overwhelming number of businesses miss these meaningful conversions because their website fails to do the job. Whether it's confusing, slow-loading, mobile unfriendly or just plain dated, it's a tragic break in the successful customer journey you've worked so hard to craft.

Quite simply, it's the place you're aiming to drive your social followers, email subscribers, ad traffic and more – so they can take the kind of meaningful action you need them to, be it a sale, opt-in, appointment booked or otherwise.

Your website is the most important marketing asset you own.

Make no mistake,

stop stabbing in the dark, and start taking strategic guided action

But imagine if you could...

End the frustration and uncertainty, and step into knowledge and execution

say Goodbye to expensive outsourcing, and hello to empowered ownership

Stop wishing for the website of your dreams, and start watching it work for you

The website that has not helped you sell, scale and succeed on and offline is no longer a necessary evil.

You’ve waited a long time, lost a lot of hair – and time and money – on what hasn’t worked.

30 days from plan to launch

3 website 'platform streams' to choose from: Shopify, Squarespace or Kajabi

Live video tutorials, daily guidance, weekly action sheets, an exclusive support community, launch party, and so much more.

What’s been slow, boring, ugly, outdated, expensive and impossible to manage is about to change.

What’s been the snake-oil mystery nightmare of your marketing mix is about to become fun.

Yes, really.

It's time to build and launch the website of your dreams.

dust off that domain,

Social School’s Website Launch Lab is an intensely guided 30-day event that will have you learn everything needed to map, create and customize your very own spectacular site, from conception and copywriting, through to ringing the launch bell and sending your shiny new domain live, surrounded by your virtual peers and fellow pixel-savvy powerhouses.

The Website Launch Lab is arguably the most transformational program we offer at Social School, and we are proud to say it is now more affordable and accessible than ever.

Because after all, at the heart of all successful modern businesses and marketing strategy lies a beautiful, responsive, mobile-friendly website.

Head into Summer 2021 with a beautiful modern site, and start scaling, selling and succeeding online like never before

Get ready for the winning website-building journey of your life – May 3-June 1, 2021

Get on the waitlist to be guaranteed a seat when limited registration opens on April 14 

Attend the 2-part pre-course webinar on April 7 & 14 to help determine which platform is right for you – Shopify, Squarespace or Kajabi

What Next?

Secure your seat while they're hot

Success in business is no longer a matter of simply getting the word out about your standout product or service. It's about reaching and compelling an unlimited global audience far beyond your own backyard to trust, engage and buy. And then buy again.

Every one of the tools needed to do so is at our fingertips – in our phones, apps and digital devices.
It's in DIY website builders, landing page templates, funnel generators, social feeds, live streaming software, self-managed ad campaigns, and affordable, powerful drag-and-drop tactics everywhere we look.

Join us for a powerful 2-part workshop aimed at helping you understand how to take your current, future or dream business, and map out an incredible plan to make it digital, virtual, and future-proof.

1:00-2:30pm MST

part 1: Wednesday, APRIL 7

The 'Grow Your Online Business' Masterclass

Join us for a powerful free ONLINE LEARNING EVENT:

*BONUS:
Get the free
#GYOB Roadmap
when you attend live on April 7 and 14!

Timely, tactical and totally free, this is the foundation you need for your digital transformation.

*BONUS: Get the free #GYOB Roadmap
when you attend live on April 7 and 14!

part 2: Wednesday, APRIL 14

#reset #rebuild #recover

#GYOB

Design It, Launch It, Own It.

Like all life-changing 30-day journeys, this is one wildly awesome ride. 

April 14-23, 2021

Weekly Schedule: Collective Group

SHOPIFY training & Q&A:

Weekly Schedule: Platform Cohorts

squarespace TRAINING & Q&A:

kajabi TRAINING & Q&A:

30-Day Program Overview

May 3-June 1, 2021

Tuesday, June 1 4:00-6:00pm MST

Registration:

Course Duration:

COLLECTIVE go-live Party: 

GENERAL training SESSIONs:

5 Mondays: May 3, 10, 17, 24 & 31
10:00-11:30am MST

virtual cowork sessions:

4 Fridays: May 7, 14, 21 & 28 10:00am-12:00pm MST

4 Wednesdays: May 5, 12, 19 & 26
9:00-10:30am MST

4 Wednesdays: May 5, 12, 19 & 26 11:00am-12:30pm MST

4 Wednesdays: May 5, 12, 19 & 26
1:00-2:30pm MST

Course Calendar

Course Calendar

April 24-May 2, 2021

onboard & pre-course prep:

Course Calendar

"As modern businesses, we are all capable of reaching people anywhere, anytime, in a way that allows them to experience our value, knowledge and expertise at scale, and allows us to sell in our sleep. 

"Join me as I take you through the key facets of building a successful online presence, with leading strategies on proven platforms I've road-tested over 10 years of shifting from selling a limited service one-to-one, to a limitless virtual product for thousands."

Kelly here –

Social School founder
and DIY website diehard

Kelly here –
Social School founder
and DIY website diehard.

meet your instructor: 

$349

pick your platform,
pay in full

Best Value

$124

pick your platform,
pay in 3 instaLlments

Best Plan

Registration begins April 14, and space is limited
save the date and see you in the Lab

x3, due 30 days apart

Yes and no. Within each of the 4 weeks of the 30-day course, there will be 3 live sessions. The first (Mondays, 10-11:30am MST) will cover the fundamentals – everything from copywriting and image resizing, to navigation, wireframing, page building and third-party integrations.

The second session (Wednesdays, 90 minutes at your designated time) will be training, building and troubleshooting the specific elements of your chosen platform, be that Shopify, Squarespace or Kajabi. This session will be more intimate, as it will be just your platform cohort taking place.

The third session of the week (Fridays, 10am-12pm MST) will be a virtual cowork-style build session, with maximum collaboration and forward progress as a team, and office hours for those needing support.

1. Will the participants of all 3 'platform streams' progress through the course together?

The course will roll out virtually on a platform called Mighty Networks – the place we host all of our 'Live Online' courses and membership programs. It will serve as the hub for all course materials, replay videos, member forums and links to the live sessions, streamed via Zoom.

When the Website Launch Lab registration window opens, you will be directed to Mighty Networks to purchase your preferred version of the course, in either a single payment or 3-part installment plan.

From there you will receive a welcome email and login instructions, allowing you to immediately explore the course hub, set up your profile, grab your downloadable materials, and RSVP to the entire event schedule for the 4 weeks ahead.

2. Where and how will the course be hosted?

Prior to us being restricted to pandemic-induced virtual-only course delivery for the time being, our Website Launch Labs were held over the course of either 2 or 3 days, live at our physical campus in Calgary, and various pop-up locations across Canada. And just as things have changed for us, we know they've shifted for you, and that a bit more time to spread out your website build – as well as your questions and queries – is a welcomed thing.

The program has also been dramatically reduced in price, which, when combined with the virtual delivery method, makes it significantly more accessible to countless more small businesses, start-ups and entrepreneurial-minded souls globally, all of who share an urgent need for a great new website to serve their business.

We do our utmost to support each student with answers and insight within the forum discussions as the program progresses, but we must emphasize that it's YOU who's doing the build. We are standing by your side as the coach, guide, cheerleader and support system, as are your fellow builders!

3. How much personal support can I expect to receive?

There's no speeding this one up, grasshopper. The 30-day delivery is purposely designed to ensure you don't skip over the integral and strategic early stages, nor miss any testing, tweaking and optimizing in the homestretch.

It's true that a 4-week build might seem a little long to someone requiring a singular landing page, but that's not who the Website Launch Lab is designed for.

This course is for entrepreneurs, business owners and modern day professionals who want to learn and hone the skills needed to bring their ideas to life via a clear and compelling multi-page website with all the necessary integrations they require and their users expect, from e-commerce and email marketing to blog, bots and backend insights.

4. Do I have to follow the course schedule, or can I speed things up?

This is one answer we leave up to you. Very often we see students attempt to work with an existing site that was built on an outdated or custom-built platform, and rather than start with a clean slate, they unsuccessfully try to jam new on top of old, and more (pages, posts, copy, imagery, integrations) on top of what is already too much (confusing, broken, overwhelming and ineffective).

We highly recommend pulling the best stuff off your current stuff, refining it according to our strategic planning process, and rebuilding from there. But – if it's simply a case of your current Shopify or Squarespace theme being ripe for a re-skinning and your assets needing a refresh, OR some much-needed training in order to more fully leverage your Kajabi subscription, then yes – the Website Launch Lab is a great fit.

All we ask is that you come prepared to take a big step back, unapologetically remove the content that's not working, and go forward with a commitment to a clean and clear site your users will love.

5. I already have a website. Can I use this course to improve the one I've got?

No problem! You will have lifetime access to every last one of the live webinars, trainings and Q&A sessions as recordings in your course dashboard. We'll even be recording the Friday Virtual Cowork sessions, so you can flip it on in the background if you need some company when you do sit down and get to work :)

We do, however, highly, strongly, wholeheartedly encourage you to show up live (and there will be prizes for those who commit to the live sessions AND get their site launched in time for the Go Live Party on Day 30), because building it alongside your peers in a timely fashion is the key to success and completion.

Block off the time, commit to the process, do the work, and let's get it done!

6. What if I can't keep up with the schedule and/or make the live sessions?

A's to your Q's

"We have been dabbling in social media for years and been to many courses, but never successfully brought everything together. I left optimistic that we have a plan we can work with."

"This program came at the perfect time for our company."

chris pollen

"We always felt understood and supported and would recommend Social School to anyone who is struggling to find their way in social media. Kelly is the definition of a leader, someone who found what she is best in the world at and is elevating her company, her community and her clients through her talents."

"It's inspiring to learn from women who are not only passionate, but extremely knowledgeable in their field."

Dione Setoguchi

"I came out of the course with more tools and knowledge than I ever expected and a confidence in myself to apply the skills I learned."

"I can't say enough about how the education and mentorship from Social School has positively affected my start-up business."

JANNA HATTINGH

Yours for free when you attend the APRIL 7 & 14 #GYOB Masterclass

Jumpstart Bonus!

The 'Grow Your Online Business' Workbook

Hurry! Webinar registration ends in 

Custom-built for today’s savvy business owner, entrepreneur and marketing professional, the Website Launch Lab is one of a kind.

Thanks! We can hardly wait to see you at the GYOB workshop. Mark April 7 and April 14 in your calendar, and stay tuned to your inbox for more info!

The 'Grow Your Online Business' Masterclass

save your spot in this FREE ONLINE LEARNING EVENT:

Discover how to take your current, future or dream business, and map out an incredible plan to make it digital, virtual, and future-proof.

See you soon!

(And be sure to show up LIVE in order to receive the Masterclass bonus: the Grow Your Online Business workbook!)

1:00-2:30pm MST

part 1: Wednesday, APRIL 7

part 2: Wednesday, APRIL 14

Thanks for your interest in the Website Launch Lab! You'll be the first to know when registration opens.

Website Launch Lab

get on the list and be the first to know when the

doors swing open!

See you soon!

Thanks! Keep an eye on your inbox for updates.

Top tools, insights, ideas and inspirations.

and at the top of your game.

Keeping you in the loop

Keeping you in the loop and at the top of your game.

subscribe for a weekly dose of