Two days to plan it, design it, launch it, own it.

Now more affordably than ever.

Less talk, more action.
Less frustration, more knowledge.
Less expensive outsourcing, more empowered ownership.
The website your business needs for $595.
Yes, really.


The Social School’s Website Launch Lab is an intensely guided two-day event that will have you learn everything needed to create and customize your very own spectacular site beginning on Day 1, right through to ringing the launch bell and sending your shiny new domain live by the end of Day 2, with all the hands-on support you need.

And because this is arguably the most transformational program we offer at The Social School, we are proud to say it is now more affordable and accessible than ever. Because after all, at the heart of all successful modern businesses and marketing strategies lies a beautiful website.

Grab your seat and see you in the Lab.


10 Simple Steps

The Social School's exclusive website building process is comprised of 10 steps over two days, making for an incredibly simple, straightforward and seriously fun experience from start to finish.

World-Class Learning

Start-to-finish coaching around the creation of a fully flushed out new website or blog that's ready to wow your customers, clients and prospects, and is all yours to own and update forevermore.

Pre-Build Planning

A series of guided pre-Launch Lab mapping, planning and strategizing exercises ensure you'll be laser focused on your site's purpose, goals and content before you begin the build.

Add-On's & Integrations

Bonus learns, tips, tools and techniques, and a customized go-forward plan to keep your all-encompassing marketing efforts full-steaming ahead.

Hands-On Support

Two full days in The Lab with non-stop learning and guided support from a roving team of professional web designers, copywriters, photographers and graphic designers.

Ready, Set, GO LIVE.

The fully supported tweaking, testing and launching of your custom-built website by 5pm on Day 2, with champagne toasting, of course. Woohoo!

Custom-built for today’s savvy business owner, entrepreneur and marketing professional, The Social School’s Website Launch Lab is one of a kind.

All 2019 Launch Lab events are held live at Social School Campus YYC
200 – 1321 9 Ave. SE, Calgary


Feb 21 & 22, 2019


June 13 & 14, 2019


Sept 26 & 27, 2019


Dust off that domain...

Our roving team of website-building, domain-hosting, user experience wizards will be the instructing, informing, inspiring light from start to finish, to send you live in the most beautiful, business-building way possible.



A beautiful, modern and mobile responsive site built on the incomparable Squarespace platform

Analytics & SEO

Built-in marketing tools and search engine optimization, and complete understanding of website analytics, traffic monitoring and insights dashboard


Social media, blog and e-mail marketing integrations, including e-news sign-up forms and live social feeds

Domain Set-Up

Simple email set-up, integration and custom domain porting and hosting if required

Complete Control

A content management system (CMS) site and custom backend dashboard, meaning updates, edits and additions are yours to manage, forevermore

Hands-On Support

Top to bottom training, tips and support materials to keep you in complete control of your new site

Unlimited Additions

Ability to add unlimited pages, products, text, photos, videos and special features


e-Commerce integration that allows for a fully-functioning storefront, online sales operations, robust reporting and detailed customer database, if needed

2-Day Build

16 hours of in-class learning and designing, and everything you need to build the site of your dreams


We’ve chosen Squarespace as our preferred website building tool, thanks to the look, feel and functionality of the platform. As with any domain host or website provider, Squarespace charges a hosting fee, billed either monthly or annually, that we encourage you to learn more about here.


Website Launch Lab – On Campus


COURSE DESCRIPTION The Social School’s Website Launch Lab has been custom built for today’s savvy entrepreneur, marketer and business professional. It is the answer...


 Curious to see some sites?

A few highlights that have come out of our Website Launch Lab include:

Professional creative portfolio site featuring categorized photo galleries and custom online store.

Comprehensive entrepreneurial website featuring service offering, portfolio, social integrations and more.

Contractor services site, featuring custom online calendar booking integration

Small business sales and information-based website built from scratch and launched live in two days flat.

Comprehensive entrepreneurial website featuring service offering, blog, social integrations and more.

Consulting services site, featuring a custom blog, social media integrations and online course offering.

Interior design portfolio, blog and service offering site.

Evolving polling and info gathering website, featuring live forms and feedback mechanisms, Google integration and more.

Online apparel store, featuring evolving product offering, notifications, e-commerce and social integrations.

Robust informational and e-commerce site, featuring news, reviews, one-step checkout and more.

Clean and concise professional services website, featuring robust offering outline and client portfolio.

Comprehensive information based site for professional coaching and consulting practice.

The best blog you’ll ever read. Period. It’ll change your life, so go ahead and dive in.

Beautiful, clean and delicious informational and e-commerce site, featuring a blog, social integrations, e-news signup and more.

Clean and crisp multi-page mobile-responsive info and e-commerce site.


There has never been a better time to invest in your brand and business