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The right-now social and digital marketing skills you need

How-to sessions and hands-on workshops, delivered by industry-leading experts

WHEN

October 8 - 11, 2019
Attend 1 day or all 4

WHERE

RBC Convention Centre,

375 York Ave, Winnipeg

WHO SHOULD ATTEND

Entrepreneurs, marketers,
creatives and beyond

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MANITOBA’S CAN’T-MISS MARKETING EVENT

Social Winnipeg 2019 is a week that will change the way you see the world, and the way the world sees your business.

 
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2 CONFERENCE DAYS

Auditorium setting, 30-45 minute Can’t-Miss how-to sessions

THE SOCIAL CONFERENCE: OCT 8

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely social marketing skills in town.

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8:30-9:30 – SOCIAL STRATEGY

Prepare to learn about the marketing that matters in 2020 and how to optimize your online marketing efforts for maximum ROI in the year ahead.

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9:30-10:15 – KILLER CONTENT

Imperative insight into today's most compelling written and visual content, from brand voice to can't-miss live video. Learn what to say, and how, where and when to say it, too.

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10:15-10:30 – CONNECTION BREAK

Refill your coffee, refresh your feed, meet someone new, and get ready for more mad social learns.

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10:30-11:15 – FACEBOOK FRONT & BACK

Discover which Facebook content far outperforms the rest, the data insights that matter, top tools for amplifying your posts, and the most effective ways to drive actions and conversions.

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11:15-12:00 – EPIC INSTAGRAM INSIGHTS

Learn how to build a world-class feed, drive meaningful actions and engagements, and powerfully boost your brand to entirely new audiences using Stories, IGTV and more.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more jam-packed social studies.

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1:00-1:45 – LINKEDIN WINS

Finally – start utilizing LinkedIn as a leading tool for building awareness, sharing expertise and bettering your bottom line. From tailored content to targeted posts, learn how to publish and promote can’t-miss content and fully optimize the world’s most under-leveraged social platform.

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1:45-2:15 – PAID SOCIAL

Discover today’s top paid social strategies from promoted content to multi-channel campaigns, and where to smartly invest your spend across Facebook, Instagram, LinkedIn, Pinterest, Twitter and beyond.

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2:15-2:30 – CONNECTION BREAK

Take a breath, high five your neighbour and prepare for the homestretch.

2:30-3:15 – SOCIAL ANALYTICS

Analyzing the numbers, insights and analytics that matter across your marketing platform mix, determining your precise social ROI, and fine-tuning your posts, pages and strategy accordingly.

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3:15-3:45 – THE SOCIAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their social media marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00pm – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of social marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

THE DIGITAL CONFERENCE: OCT 9

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7:30-8:30 – REGISTRATION & COFFEE MINGLE

Grab your event pass, meet your fellow attendees and get ready for an incredible day of learning the most timely digital skills and launching them into action.

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8:30-9:30 – DIGITAL STRATEGY

Discover how to leverage new or existing digital tactics to entirely new heights in 2020, from email marketing to blogging, podcasting, video, influencer marketing, paid campaigns and more. Learn how to find your audience and capture their imaginations and convert them into lifelong customers like never before.

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9:30-10:15 – CUSTOMER JOURNEY

Learn one of the most integral and yet undervalued pieces of the modern marketing mix – understanding and interpreting the places and spaces your prospects find you online and off, and how effectively your digital platforms nurture them towards repeatedly meaningful actions, sales and advocacy.

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10:15-10:30 – CONNECTION BREAK

Refill your cup, refresh your feed and make a new friend – more digital learns headed your way in 15.

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10:45-11:15 – DIGITAL ADVERTISING

Learn what lies behind properly boosted posts and strategic content targeting, and how custom audiences, remarketing campaigns and tailored posts allow for laser targeting to exactly the right inbox, newsfeed and browser window. Game on, this is powerful stuff.

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11:15-12:00 – WINNING WEBSITES

Mobile friendliness, load speed, dwell time, user experience, user interface – just a taste of today’s website jargon that we intend to isolate and prioritize so you know what’s worth focusing on, where the future lies, and how the modern user expects to browse. A highly important session no matter your skill level.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more game-changing digital learns.

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1:00-1:45 – EMAIL MARKETING UNCOVERED

Discover the best campaign building, prospect nurturing, triggered sequencing and email automation practices around, and what the world's leading email marketers are doing to tailor, target and turn subscribers into high converting, repeat purchase gold.

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1:45-2:15 – SIMPLIFIED SEO

Learn the most effective strategies – both paid and unpaid – to increase your website traffic and obtain high-ranking search engine placement. Discover easily implementable ways to increase the online visibility of your business, no coding or so-called 'expert' outsourcing required.

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2:15-2:30 – CONNECTION BREAK

Step outside, meet a friend, have a stretch and get ready to hit it home.

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2:30-3:15 – MARKETING TOOLS & TECHNOLOGY

Discover best in class hardware, software, tools and apps to help you strategize, schedule and leverage the most shared, valuable and high-converting content in the modern marketing landscape. End the trial and error, immediately up your game.

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3:15-3:45 – THE DIGITAL MARKETER'S SHOWCASE

Hear from a crop of dynamite marketers and entrepreneurs who’ve seen incredible success as a result of their digital marketing efforts. Hear their hits, wins and misses, and their best bets for 2020 and beyond.

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3:45-4:00 – TOOLS & TAKEAWAYS

Cap off the day with a roadmap, game plan and can't-miss summary of digital marketing tools, tactics and go-forward ideas, ripe for implementation and activation in your business, no matter your budget, resources or realm.

2 WORKSHOP DAYS

Classroom setting, 75-90 minute hands-on sessions, 60 people max

THE SOCIAL WORKSHOP: OCT 10

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, grab a seat and set up your workspace for the day – laptop, charging cord, workbook… and coffee.

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8:45-10:15 – CONTENT CALENDAR CREATION

Building on the content pillars, categories and types discussed at Tuesday’s Social Conference and the pillar of any successful social media strategy, prepare to build your 12-month editorial calendar. We’ll outline your major milestones, events and happenings in the year ahead, opportunities for creating captivating social campaigns, and the tactics and to-do’s that will increase your social media marketing ROI.

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10:15-10:30 – CONNECTION BREAK

Network your way to a new connection or two, and get ready for many mobile photo learns ahead.

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10:30-12:00 – MOBILE PHOTOGRAPHY

Whether you’re a seasoned photo pro or a rookie behind the lens, we’ll be examining the rules of composition, the makings of stellar mobile photography for online marketing, and the reality of today’s non-stop image needs for an effective content marketing program. Break out your phone and prepare to majorly up your photography game.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more wild and wonderful social workshopping.

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1:00-2:15 – DIY GRAPHIC DESIGN

Using Canva, the world’s premier do-it-yourself graphic design tool, we’ll be building out your unique suite of content templates and assets, from categorized social posts (testimonials, quotes, announcements) to blog imagery, e-newsletter banners, promotional materials and more. Your brand will have never looked so good, nor so creative, cohesive and compelling.

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2:15-2:30 – CONNECTION BREAK

Grab a bite, refill your drink and get ready for the final session of the day.

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2:30-3:45 – SCHEDULING & AUTOMATION

A deep dive into today’s top social media planning and scheduling tools. Learn how to strategically automate your posts on Facebook, Instagram, Twitter, LinkedIn and more for maximum audience engagement and return, how and where planned vs. live content comes into play, and bonus apps, hacks and programs to get it done.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

THE DIGITAL WORKSHOP: OCT 11

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8:00-8:45 – REGISTRATION & COFFEE MINGLE

Check in, fill your cup, set up your space and prepare for a fabulous day of learning and launching ahead.

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8:45-10:15 – COPY THAT CONVERTS

As the Social School saying goes – write good copy, sell anything. Pulling from our journalism roots and years of content-writing, headline-testing, ad optimizing expertise, we’ll be honing the kind of copy that goes beyond capturing eyeballs on your brand, and moves your customers and prospects into meaningful action – for life.

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10:15-10:30 – CONNECTION BREAK

Break out the selfie stick and snap a pic with your smart neighbour – video storytelling learns coming up next.

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10:30-12:00 – VIDEO STORYTELLING

If content is king, video content reigns supreme. Leverage the power of motion, animation and movement to humanize your brand, showcase your expertise, and show the world what you do best. We will storyboard your promotional video, examine the tools and apps to shoot, edit and publish it affordably, and form a plan to get it seen.

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12:00-1:00 – LUNCH BREAK

Grab a bite somewhere nearby and see you back at 1pm for more dynamo digital workshopping.

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1:00-2:15 – ADVANCED FACEBOOK ADVERTISING

Prepare to dive deep into powerful custom audience creation, retargeting pixels, triggered campaigns and advanced Facebook and Instagram features and placements. Whether you’re simply seeking a better understanding of what’s possible in the world of FB and IG ads, or you’re ready to take your return on ad spend to next-level success, this workshop will deliver.

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2:15-2:30 – CONNECTION BREAK

Step outside, grab a stretch and post about your crazy good learns.

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2:30-3:45 – INFLUENCER & PARTNERSHIP MARKETING

Influencer Marketing is currently touted as the most powerful digital marketing tactic. Whether your potential influencers and brand evangelists are micro, macro or media-based, it’s time to build a plan for tapping into and leveraging the power of partnerships. Further, discover how to own your positive reputation in an authentic and meaningful way on and offline, manage reviews and build your best digital footprint for years to come.

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3:45-4:00 – OPEN Q&A

An open forum for queries big and small from workshop day, conference day or both. Hit home your learning and prepare for launching!

 
 
Best value we’ve ever experienced in a marketing event. Thanks Social School.
— Magda McInnis, Christie Communications
 
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Who’s at Social Winnipeg? Digital pros, agency insiders and professional practitioners.

We’re excitedly building the lineup of leaders, doers and disruptors set to take the stage in 2019. They’ve built entrepreneurial empires, amassed inspired followings and skilled their way to modern marketing success.

Until then, check out 2018’s rockstar speaker lineup:

 
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Amanda Buhse

CO-FOUNDER, COAL AND CANARY CANDLE COMPANY

With extensive experience in concept development, design, branding and production across the retail, corporate and non-profit sectors, Amanda is a modern marketing force we are thrilled to welcome to the Gas Station stage.

@coalandcanary

KELLY DOODY     FOUNDER & CEO    Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency  Press + Post .  Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.  Make her dinner and she’ll tell you the secret to the internet.

Kelly Doody

FOUNDER & CEO, SOCIAL SCHOOL

Kelly is a journalist-turned-digital marketer with an unrelenting passion for the knowledge-share community that is marketing today. In addition to leading Social School, she is the co-founder of renowned Canadian digital agency Press + Post.

Nothing makes Kelly happier than moving individuals and organizations toward becoming the masters of their online domain, and connecting the top digital trends and tools with the entrepreneurs and innovators who need them most.

Make her dinner and she’ll tell you the secret to the internet.

@thesocialschool

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Jaimie Love

MARKETING DIRECTOR, SOCIAL SCHOOL

From killer content to art direction, social strategy and creative community engagement, Jaimie loves nothing more than sharing her knowledge and passion for communications with others.

Marketing lead at Social School and expert faculty member in the Social Media Marketing Department, Jaimie brings more than 12 years of marketing experience along with endless entrepreneurial insights to students and clients alike, equipping them with the social skills they need to succeed.

*Disclaimer: Jaimie will at some point insist you attend her noon barre class, after which you may never walk the same again.

@thesocialschool

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Charmaine Jennings

FOUNDER, STRATEGIC CHARM BOUTIQUE

Lover of social media, event planning and all things colourful, Charmaine blends strategic social marketing with brand storytelling, authenticity and personality for clients big and small.

@strategiccharmboutique

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Laura Kloepfer

SOCIAL MEDIA SPECIALIST, THINK SHIFT

Laura took the plunge a year ago and went out on her own. An insanely creative graphic designer and social media specialist by trade, Laura creates tailor-made solutions that speak to her ideal client and creatively define their brand. When she's not blowing the socks off her clients, she's managing the day-to-day of solopreneur life and a severe obsession with Dylan McKay (#dreamboat).

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Noella Andres

CREATIVE DIRECTOR, WELL CURATED

Noella steers the brilliant shop that is Well Curated Creative Agency, specializing in virtual assistant services and education for creative entrepreneurs through branding, graphic and web design, content creation, social media, email marketing, blogging, workshops and beyond.

@wellcuratedco

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Morley MacDougall

PARTNER & CREATIVE DIRECTOR, BRANDISH AGENCY

Morley is an award-winning creative director who has worked in media, marketing and advertising for clients across the globe, articulating their unique value in ways that engage interest, provoke thought and inspire action.

@brandishagency

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Zephyra Vun

FOUNDER, anARCHI DESIGN

The Social School is honoured to feature anARCHI design founder and owner and Design Quarter Winnipeg executive director Zephyra in its 2018 live guest lineup, for a discussion around the role of design in storytelling and brand for the modern business big or small.

@anarchi_design   @designqwpg   

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Alyson Shane

FOUNDER, STARLING SOCIAL

An esteemed online content publisher for more than 15 years, Alyson is the sought-after founder of Starling Social, a digital marketing agency specializing in social media management and copywriting services, and we’re thrilled to feature her in the Social School Winnipeg lineup.

@starlingsocial

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Isaiah J. Smith

OPERATIONS & SOCIAL MEDIA, BRONUTS DONUTS

Studied in media and visual anthropology, Isaiah manages social presence and brand identity through the communicative power of design, strategy and contemporary social trends to encourage brand growth, content creation and consistency through various business and community lead campaigns and projects.

@BronutsWPG @LiterallyPrinceCharming

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Kendra Magnus-Johnston

CO-FOUNDER, TWELVEFOLD COLLECTIVE & FOOLS + HORSES COFFEE CO.

Kendra is a business owner, project manager and once-upon-a-time academic that The Social School doesn’t know how they lived without. She is passionate about marketing, public relations and strategic communications consulting, and a bit of an entrepreneurial ninja to boot.

@twelvefoldco   @fhcoffee_

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Rhianna Saj

DIGITAL CONTENT PRODUCER, DIRECT FOCUS MARKETING

As Digital Content Producer at Direct Focus, Rhianna dedicates her attention to navigating clients through the ever-changing social landscape – conducting audits, developing strategies, writing content, monitoring real-time engagement, measuring performance and beyond.

@directfocus

 

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GRAB A SEAT WHILE THEY LAST

Social Winnipeg sold out 5 weeks in advance in 2018. Buy early, save some cash, and avoid missing miss out.

 
 
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*Phase 1 denotes early-bird ticket pricing, Phase 2 is regular pricing and Phase 3 are the final remaining tickets, but rest assured that what you’re purchasing at each phase is the same. Buy early to save some cash and your seat!

**Social School’s Live Event policy, including return and ticket transfer policy, can be found here.

 
 

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CONFERENCE TICKETS

Phase 1 (early bird) on sale now

PRICING AS GOOD AS IT GETS!

 
 
 

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WORKSHOP TICKETS

Limited seats on sale now

DON’T MISS OUT - WORKSHOP DAY IS AN INTIMATE AFFAIR

 
 
 

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ALL ACCESS PASS

Buy all 4 days and save!

VERY LIMITED QUANTITIES AVAILABLE

 
 
 

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Interested in volunteering?

We’re on the hunt for an awesome crew to help bring Social Winnipeg 2019 to life.

Think you fit the bill?

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Got questions? We’re here to help.

Whether it’s for 1 day or 4, we look forward to hosting you for an unforgettable how-to marketing experience.

Unsure if Social Winnipeg 2019 is right for you? Let’s chat!

 
 

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INCREDIBLE PARTNERS

Social Winnipeg is made possible thanks to the support of our pals

 
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Care to join the ride as a partner or sponsor? We’d love to have you!

 
Name *
Name
 
 
 
 

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WHAT ARE YOU WAITING FOR?

There has never been a better time to invest in your brain or business.

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