Two big numbers, one giant chance for you to make an impression.
- 38 MINUTES is the average amount of time an adult user spends on Facebook daily
- It is the #1 PLACE people visit to get the info they need prior to making a purchase
If not for research purposes, or a company that they’re already familiar with, why would someone follow a new brand or business on social media?
If the pandemic has taught us anything, it’s that beyond information, human beings seek connection.
We crave affinity, belonging, like-minded values in the people we engage with – and buy from. We’re drawn to brands, but more importantly, the PEOPLE behind those brands who we can trust, know, like and relate to.
We want to get in their head, see into their work, understand their purpose, values and vision, and spend our precious time and hard-earned money with the individuals and organizations we most deeply connect with.
Given its perch as the world’s most used social media platform with more than 2.7 billion active monthly users, we can rest easy knowing that time invested in both organic and paid content on Facebook and its sister platforms (Instagram, Messenger) is time well-invested in our marketing efforts.