Video is an integral part of marketing on today’s fast-paced social platforms. While content is fleeting, video provides an opportunity to catch viewer’s attention in a way that a still photo never could.
If you’re going to use any video platform to stream your content, YouTube is the way to go. It is the second largest search engine, after Google, and it hosts over 1.9 billion monthly users. The platform is available in 91 countries, but the most visitors come from India, Japan, Russia, China and the United States. Over 50% of the active users are female, and over 90% of American’s aged 18-44 watch videos consistently on YouTube.
Are you using YouTube as a tactic in your 2020 marketing strategy?